About Us.

Our Mission.

As a manufacturer and marketer, our mission is to offer high quality products delivered through exceptional service. We focus on being the expert in the category and pride ourselves in providing outstanding product education, sales and service support.

Our Vision.

To be the best digital multi brand provider in the niche renovation products space. We will continue to grow and improve our capabilities and offerings through both organic and acquisition growth.

  1. 2002

    Company Founded

    Company originally established as Net Direct Merchants with initial site selling custom, made-to-order fireplace mantels. Founded by Rick Morse in Florence, AL

  2. 2013

    Digital Fuel Capital Invests

    Digital Fuel Investment in Net Direct Merchants and begins developing the digital platform

  3. 2015

    Renovation Brands Rebrand

    Net Direct Merchants is Rebranded into Renovation Brands highlighting the company’s niche focus on Renovation Products

  4. 2017

    Marc Sieger Appointed as CEO

    Marc Sieger named CEO. Marc is a seasoned executive operator with a strong track record of growth with a set of relevant organizations.

  5. 2019
  6. 2020

    Accelerated Growth

    With a current online penetration of ~10% in the Company’s core addressable market, Renovation Brands has the capability to leverage their leading infrastructure to rapidly double the business.