As a manufacturer and marketer, our mission is to offer high quality products delivered through exceptional service. We focus on being the expert in the category and pride ourselves in providing outstanding product education, sales and service support.
To be the best digital multi brand provider in the niche renovation products space. We will continue to grow and improve our capabilities and offerings through both organic and acquisition growth.
Company originally established as Net Direct Merchants with initial site selling custom, made-to-order fireplace mantels. Founded by Rick Morse in Florence, AL
Digital Fuel Capital Invests
Digital Fuel Investment in Net Direct Merchants and begins developing the digital platform
Renovation Brands Rebrand
Net Direct Merchants is Rebranded into Renovation Brands highlighting the company’s niche focus on Renovation Products
Marc Sieger Appointed as CEO
Marc Sieger named CEO. Marc is a seasoned executive operator with a strong track record of growth with a set of relevant organizations.
With a current online penetration of ~10% in the Company’s core addressable market, Renovation Brands has the capability to leverage their leading infrastructure to rapidly double the business.