Renovation Brands Partners with Bread to Offer Innovative Consumer Financing Technology Online

Author: Renovation Brands PR

Release Date: May, 2018

NEW YORK — May 1, 2018 — Renovation Brands, the parent company of multiple fast-growing home improvement brands, announced today that it has selected Bread as its strategic technology partner to provide consumer financing. This innovative tech partnership will enable the brands to tap into Bread’s seamless financing solution and improve access for customers through affordable payment options.

"We are extremely excited to partner with Bread and integrate a consumer financing program that will allow us to tailor the solution to our product set and individual brand dynamics. We pride ourselves on our exceptional service, and offering Bread allows us to better serve our customers by providing affordable options to pay over time," said Marc Sieger, Chief Executive Officer of Renovation Brands.

The financing solution will roll out across many of its sites over the next month. Consumers turn to Renovation Brands for niche home renovation products ranging from fireplaces to tin ceilings to custom cabinets. Online brands such as Electric Fireplaces Direct, American Tin Ceilings, RTA Cabinet Store, and Mantels Direct have all built a name for themselves as leading players in its niche and are trusted sources of both service and quality goods.

"Renovation Brands' portfolio of diverse home improvement brands and commitment to customer service and transparency is the perfect match for Bread,” said Josh Abramowitz, CEO of Bread. “We are excited to partner with Renovation Brands and offer powerful consumer financing solutions to help drive incremental sales while providing consumers with flexible payment options and simple, easy-to-understand terms."

Bread, a leading platform for pay-over-time solutions, allows shoppers to finance their purchases in low monthly installments. Bread’s white-label capabilities and full-funnel solution, which allow retailers to offer financing anywhere on their e-commerce site — not just at checkout — will enable websites within the Renovation Brands portfolio to offer financing earlier in the shopping journey to boost AOV, increase conversions, and lift sales.

About Renovation Brands

Renovation Brands serves both residential and commercial customers in the renovation space. With a distinct focus and competence in the digital space, Renovation Brands is a top e-retailer. Renovation Brands is currently comprised of eight specialty e-commerce brands. Consumers, as well as professional clients - including architects, designers, builders, and property managers, use these brands to achieve superior renovation products and service.

About Bread

Bread is a leading platform for pay-over-time solutions that help merchants reach more customers by allowing them to offer financing online. Merchants partner with Bread to transform the shopping journey and offer diversified loan products that boost sales, increase AOV, and improve the customer experience. Bread integrates seamlessly with numerous e-commerce platforms and is a full-funnel white-label solution designed to optimize conversion and offer a seamless customer experience. To learn more, please visit

Renovation Brands Names Marc Sieger as New CEO

Author: Renovation Brands PR

Release Date: September, 2017

Florence, AL – (September, 2017) – Renovation Brands, LLC, parent company of Mantels Direct, Electric Fireplaces Direct, Electric Fireplaces Canada, American Tin Ceilings and Reggio Register, announced today that has selected Marc Sieger as the organization's next chief executive officer. Mr. Sieger, who recently served as the CEO of Craft Retail, Inc. and the President of the Orchard Portfolio for Bluestem Brands, Inc., succeeds Rick Morse, the company's founder and current CEO.

"After a comprehensive search process, the board and I are pleased to have found the best individual to assume leadership of this growing organization," said Rick Morse, "Marc has a track record of strong leadership with multi-brand, multi-channel organizations. This combined with his deep knowledge of direct marketing, makes Marc uniquely qualified to lead Renovation Brands successfully through the next phase of growth."

The selection of Sieger caps a lengthy search process that included a large initial prospect pool that was narrowed by stages to a group who were vetted, then interviewed by board leadership.

"Marc is highly qualified to drive the strategic direction of Renovation Brands," said Carson Biederman, Managing Partner of Digital Fuel Capital. DFC is a private equity firm based in Auburndale, MA who made a significant investment in Renovation Brands in 2012. Digital Fuel Capital's mission is to invest in exceptional e-commerce companies, empowering them with opportunities to collaborate, access best-in-class resources to improve their businesses and implement technologies that change the game.

Sieger holds a bachelor's in finance and marketing from Syracuse University. Marc spent 13 years at General Electric in a variety of functions and leadership positions in three GE businesses including Vice President – Digital & e-fulfillment in his final role with GE before joining Circuit City. At Circuit, he was responsible for the inception and development of the Firedog technology services business that grew to over $350M in revenues in three years. He was President & Chief Operating Officer of Orchards Brands Corporation and helped lead its sale to Bluestem Brands, Inc. in 2015. Following the sale, Marc served as the President of the $1B Orchard Portfolio and was responsible for co-leading the integration with Bluestem in 2016.

"I am looking forward to the opportunity to lead Renovation Brands through its' next phase. Rick and his team have developed a terrific business that is well positioned for continued growth – both organically and through acquisition, said Sieger. "The company has established a strong and defensible position in the market segments that it serves and continues to develop a best-in-class marketing and sales services group to support the businesses."

Rick Morse will continue to support the business through his role on the board of directors.